LocalSERP.app
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Local & International
Google SERP Checker

localserpchecker.app is an easy way to get localized SERPs at an exact location without any additional tools.

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Why use this tool

Get geo-targeted Google search URLs with UULE encoding. Open real local SERP in a new tab—no APIs, no scraping.

Real Google results

We only build the search URL and open it in a new tab. You see the same results as someone in that location—no scraping, no proxies.

UULE geo-targeting

Proper location encoding (UULE) so Google serves results for your chosen city, region, or country. Supports all countries via ISO codes.

No paid APIs

No SERP APIs, no keys, no sign-up. Just keyword, country, and location—we generate the URL and you open it in your browser.

Recent searches

Recent searches saved in your browser. One click to reuse or open again. Copy search URL to share or use in tools.

Local SERP Checker: What It Is & How to Use It

A Local SERP (Search Engine Results Page) checker lets you see Google results as if you were searching from a specific city, neighborhood, or address. This matters because rankings can change dramatically across locations—even within the same city. Use this tool to validate local visibility, compare competitors, and spot opportunities for better on-page, off-page, and GBP (Google Business Profile) optimization.

Why Local SERPs Matter

  • •Service-area nuance: suburbs, zip codes, and districts often rank differently.
  • •Pack & organic differ: Map Pack vs. organic listings can tell different stories.
  • •Proximity bias: Google personalizes results by the searcher’s location.

What This Tool Does

  • •Lets you open the localized SERP instantly in a new tab.
  • •Normalizes the address you type so you get cleaner, more consistent geo-targeting.
  • •Builds a Google search URL with your chosen keyword, language (hl), country (gl), and an encoded location (UULE).

How to Use the Tool (Step-by-Step)

  1. 1
    Select country & language

    Use the country dropdown (e.g. United States – English) so the tool sets the correct locale for your search.

  2. 2
    Enter a location

    Type a precise location: street, neighborhood, city, or postcode. Click outside the field to let the tool normalize it (e.g. City, Region, Country).

  3. 3
    Hit “geocode”

    This encodes the location (UULE) so Google serves results as if the searcher were at that place.

  4. 4
    Enter a keyword

    Type your search query. Use variants like “service + city”, “service near me”, or “service + postcode” to test different intents.

  5. 5
    Search or Open Local SERP

    Press Enter, click “search”, or use “Open Local SERP”. A new tab opens with the localized Google results.

Reading the Results

  • SERP features: People Also Ask, local justifications, site links—optimize to win real estate.
  • Organic: Note national vs. local domains, content angles, and intent (info vs. service).
  • Map Pack: Check top 3, categories, review volume, and proximity.

Pro Tips

  • •Log results with date/location to compare shifts after changes or updates.
  • •Track keyword variants (service + city, service near me, service + postcode).
  • •Match GBP categories and on-page headings to the leaders in each area.
  • •Test multiple neighborhoods/zip codes to reveal hidden gaps and quick wins.

Glossary

UULE
Base64-encoded location parameter Google uses to localize results.
GL / HL
Country (gl) and language (hl) parameters that guide the SERP’s locale.
Map Pack
The three-pack of local business listings that appears for many local queries.

The Local SERP Checker gives you a true view of how customers see you from different places. Use it routinely to validate rankings, align GBP and on-page signals with top performers, and uncover location-specific opportunities.

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Ready to open localized Google results?

Enter keyword, country, and location. We build the URL and open real Google SERP in a new tab.

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